Our client is a large Indian MNC with business spanning several industries. This online learning campaign was for one of their young jewellery brands, conducted during the nationwide lockdown in 2020. The objectives of this campaign was multifold:

1. Upskill sales representatives during lockdown thereby making an unproductive period a motivating, enriching and upskilling period.
   
   
2. Ensure a pan India team upskilling in product, process and sales related trainings such that once they get back to the store, there is an immediate sales impact.
   
   
3. Engage and motivate them by creating a pan India scoreboard wherein the participants get to compete across regions thereby keeping them focused and enthusiastic during an otherwise fearful period

This intervention spanned 900+ staff over an 6 week period, across all 4 regions of India.

1. There was a need to upskill sales representatives on much needed job-related skills to operate more efficiently during a period where walk-ins would be dramatically lesser and conversion rates were crucial.

2. Staff, who were otherwise engaged in physical in-store sales, were now required to call and engage with customers online.

3. The management required to motivate sales staff and keep them engaged during the otherwise depressing lockdown period.

We had detailed discussions with the operations and sales heads of the brand to understand the current challenges and current performance levels of the sales staff.

After this, we outlined the content of the 6-week long program, as well as the method of execution of the same. Post this, the score board was designed and all flyers related to the program announcement were crafted.

The diagnostics spanned 2 weeks and was run via telephonic interviews, face-face interviews, boutique observation, as well as online questionnaires that reached out to multiple branches.

We not only crafted the modules, but also took on the entire program management, facilitation, collateral management, and scoreboard maintenance on behalf of our client.

1. Since the lockdown phase was used very effectively to upskill staff, conversion rates and online sales numbers were impacted positively during and post lockdown (an appx. 80% impact).
   
   
2. Staff motivation and loyalty was impacted and there was a positive uptrend in the staff engagement score of this brand.
   
   
3. Our client was one of the very few brands to achieve business targets in 2020, despite a very difficult business environment.