Our client is one of the largest retail MNCs in India in the lifestyle and luxury space and has 350+ stores spread across 200+ cities with an employee base of over 6000+.

We created this learning campaign in 2016 and this is ongoing as on date. This is a two pronged leadership initiative, focusing on creating leaders within the frontline staff, while parallelly creating instore trainers, from within them. This campaign also served to motivate and retain the staff, while at the same time, increasing their overall productivity

1. Execution of both product and process training was not timely and uniform across the 350+ stores.
2. Training costs were high and many franchisees were not willing to partake of the same.
3. Staff motivation and attrition were issues especially in franchisee stores.
4. Store metrics such as bill value, profitable category sales, conversion rates etc. needed improvement and the perceived gap was in the training space.

Our company partnered with the client right from the shortlisting of the suitable candidates, to the designing and deployment of the Learning Champions program (both online and offline) at the retail frontline staff level. We also integrated the same into their Learning Management System. This entire initiative culminated in a practical assessment and certification.

This program was subject to several iterations of improvement where we upgraded the same at the store leadership level and thereafter created guides to effectively monitor, mentor and guide the Learning Champions. Another important upgradation was the direct incorporation of ALL business metrics as part of the performance management of these floor staff which directly fed into a pan India contest.

1. Staff Training for new products and processes, which used to take 90 days prior to this drive, reduced to less than 15 days (across all stores in India).
   
   
2. Training Costs reduced by an average of INR 6 cr. YOY.
   
   
3. Sales Metrics got impacted positively: Bill Value improved by 45%.
   
   
4. New launches started selling 5X times faster: to reach whopping sales figures of INR 100 crs within 50 days of product launch.
   

1. Winner – Best Learning and Development Strategy Award 2021 from the Retailers Association of India (RAI)
   
   
2. Runner-up – JAGSOM NHRD Corporate HR Best Practices Award 2020 from The National Human Resource Development (NHRD) forum